I'm a content writer & marketing consultant.
I develop marketing and content strategy and produce content for fitness brands, start-ups, and essentially anyone looking to advance their brand. I help companies tell stories, achieve online presence, and increase sales.
Marketing & Content Strategy
I have over 30 years experience in the development and execution of strategic branding, marketing and content planning for brands such as Gatorade, Under Armour, Gaiam, Technogym, BOSU and more. I will work on a project basis to develop content or campaigns, or oversee all efforts as your outsourced Marketing Director, or anything in between.
If you want to grab attention online and turn your readers into high-value customers, you need content with a purpose that's SEO rich and will inform, engage and sell. Every brand needs a strong and consistent voice that encapsulates and reflects the product or company and works across all channels. From blogs to websites to articles to social media messaging to email blasts to press releases, I will design an integrated content approach, assist with brand voice development and create killer content.
Advertising & Promotion Development
I am fully adept at planning, overseeing and executing both B2B and B2C advertising campaigns, media relationships, promotional campaigns, email marketing, digital and online presence development, and product launch campaigns.
I've worked with
Nate Logan, Director of Business Development - Hedstrom Fitness
Kim was a great asset to our organization and played an integral role in clarifying and implementing our overall marketing strategy. With a shift to a more direct to consumer approach, Kim brought a great deal of knowledge, experience, and industry contacts that helped our brands reach our consumers in a new and exciting way. Kim’s skill set was a great compliment to our in-house marketing staff that made us a stronger and more cohesive team.
Denise Imbesi, Founder and Owner Muscle Mixes Music
Kim is a professional through and through and a joy to work with. She worked to develop marketing planning, several campaigns and content planning and development for Muscle Mixes and really brought our brand to life and helped gain tremendous exposure.
Amina Daniels, Founder and Owner Live Cycle Delight and LCD Hot
Kim assisted us greatly in gaining clients, and establishing key industry partnerships. She also developed a content plan and SEO friendly copywriting for blogs, marketing materials and outreach. Kim is supportive, timely and a joy to work with in any capacity.
Let's Work Together
Call or email to set up an initial phone call consultation and let's get started!